Glossary
Database reactivation
HU Alvó ügyfélbázis újraaktiválása
Definition
What is Database reactivation?
Database reactivation is a campaign that messages past customers who have not bought or booked in 6 to 18 months with a short, personal, non-promotional SMS or email, and lets AI handle the replies and bookings. The report calls it the highest direct-revenue automation for SMEs, typically lifting revenue 15–25% with zero ad spend, because most companies hold 1,000–10,000 forgotten contacts.
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What the message sounds like
'Hi Tamás, Péter from KlímaPro. I see we serviced your unit last May. We just opened the pre-season calendar; want me to pencil in the usual slot?' The AI segments contacts by history so every message references something real.
Frequently asked questions
Is this allowed under GDPR?
For existing customers under legitimate interest, generally yes, with a clear opt-out. Any STOP reply blocks further messages automatically.
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